# Virgin Voyages opens bookings for Brilliant Lady’s 2028 Alaska season

- **Source:** https://pelavox.com/virgin-voyages-opens-bookings-for-brilliant-ladys-2028-alaska-season/
- **Publisher:** pelavox. (The voice of shipping)
- **Author:** Helena Pierce
- **Published:** 2026-11-14T06:00:00+00:00
- **Updated:** 2026-11-14T06:00:00+00:00
- **Section:** Shipping / Passenger & Cruise
- **Type:** News
- **Topics:** Alaska Cruises, Brilliant Lady, Cruise Industry, Cruise Itineraries, Cruise Shipping, Hubbard Glacier, Juneau, Ketchikan, Seattle, Sitka, Vancouver, Virgin Voyages

Virgin Voyages has opened bookings for its 2028 Alaska cruise programme aboard *Brilliant Lady*, offering 18 sailings across five itineraries, including four new routes, departing from Seattle and Vancouver.

The programme will operate between 1 May and 14 September 2028, with cruises ranging from seven to 12 nights. The itineraries include calls at several Alaskan ports, alongside scenic cruising through areas such as Hubbard Glacier, Endicott Arm and Dawes Glacier.

The cruise line first outlined its 2028 Alaska plans in October, with reservations officially opening on 12 November 2026. The programme extends *Brilliant Lady’s* deployment in the region, offering both roundtrip voyages and one-way connections between Seattle and Vancouver.

## New itineraries expand Alaska cruise options

The season is scheduled to begin on 1 May 2028 with a ten-night voyage from Vancouver to Seattle, calling at Juneau, Skagway, Icy Strait Point and Ketchikan, with scenic cruising at Hubbard Glacier.

Seven-night roundtrip cruises from Seattle will include Ketchikan, Sitka and Victoria, alongside navigation through Endicott Arm towards Dawes Glacier.

A longer, 12-night Seattle roundtrip departing on 13 July will visit Ketchikan, Sitka, Icy Strait Point, Haines, Juneau and Skagway, with additional scenic cruising at Hubbard Glacier.

A nine-night departure from Seattle on 25 July will also feature Hubbard Glacier, with port calls including Sitka and Haines.

The season will conclude with a seven-night one-way voyage departing Seattle on 7 September and arriving in Vancouver on 14 September.

The programme provides different voyage lengths and port combinations while maintaining Seattle and Vancouver as the main departure points for the vessel’s Alaska operations.

## Environmental measures accompany regional deployment

Virgin Voyages said its Alaska operations include measures intended to reduce risks to marine wildlife.

The company has partnered with marine conservation organisation ORCA to provide whale-spotting training for its maritime personnel, supporting efforts to identify marine mammals and reduce the risk of vessel strikes.

Virgin Voyages also participates in Protecting Blue Whales and Blue Skies, a voluntary vessel speed reduction programme operating in California waters. The initiative aims to reduce whale-strike risks, underwater noise and air pollution.

The company has not announced additional vessels for its 2028 Alaska programme, with all 18 scheduled sailings assigned to *Brilliant Lady*.

The expanded itinerary selection and opening of reservations establish the cruise line’s deployment plans for the 2028 season, maintaining its presence in the Alaska cruise market through a combination of established and newly introduced routes.

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Cite as: "Virgin Voyages opens bookings for Brilliant Lady’s 2028 Alaska season", pelavox., 14 November 2026, https://pelavox.com/virgin-voyages-opens-bookings-for-brilliant-ladys-2028-alaska-season/