# Freightos introduces AI-native platform for freight forwarders

- **Source:** https://pelavox.com/freightos-introduces-ai-native-platform-for-freight-forwarders/
- **Publisher:** pelavox. (The voice of shipping)
- **Author:** Helena Pierce
- **Published:** 2026-11-12T04:00:00+00:00
- **Updated:** 2026-11-12T04:00:00+00:00
- **Section:** General
- **Type:** News
- **Topics:** AI Agents, Air Freight, Artificial Intelligence, Digital Freight, Freight Booking, Freight Forwarding, Freight Rates, Freight Technology, Freightos, Logistics Technology, Ocean Freight, Supply Chain Digitalization

Freightos has launched a new generation of its Freightos for Forwarders platform, integrating artificial intelligence into freight pricing, quoting and booking processes across international air and ocean transportation.

The upgraded platform brings together carrier connectivity, rate management, market intelligence and shipment booking within a single digital environment. It builds on Freightos’ existing freight technology infrastructure, introducing AI-based automation intended to reduce manual administrative work and improve the management of commercial freight operations.

According to the company, the latest version is designed to connect customer inquiries directly with pricing and booking workflows, allowing freight forwarders to manage more of the commercial process without transferring information between separate systems.

## AI integration into freight operations

The platform incorporates AI agents capable of processing unstructured customer inquiries received through different communication channels. These tools can interpret shipment requirements, apply customer-specific operating procedures and pricing rules, and prepare freight quotations for review by forwarding teams.

The system combines proprietary freight rates and business rules with live carrier capacity and market information from Freightos Terminal. This allows users to evaluate available shipping options alongside market benchmarks while maintaining control over commercial terms and profit margins.

Freightos said the platform connects with more than 75 global air and ocean carriers and incorporates the 7LFreight trucking network. These connections support access to freight rates, capacity information and booking services across multiple transport modes.

Pablo Pinillos, Chief Executive Officer of Freightos, said the development reflects the importance of combining artificial intelligence with established transport data and operational systems.

“AI is only as powerful as the data, connectivity, and workflows behind it,” said Pinillos.

The company said the new platform is intended to help freight forwarders reduce repetitive data entry and manage customer requests more efficiently. However, it has not disclosed independent performance data demonstrating the scale of potential productivity improvements or cost savings.

## Connecting existing transport management systems

Beyond its integrated user interface, Freightos for Forwarders offers enterprise application programming interfaces that allow customers to connect freight rates, carrier data and booking capabilities with existing transportation management systems, enterprise resource planning software and proprietary applications.

Forwarders can also use Freightos’ infrastructure as a data and execution layer for their own AI initiatives, rather than replacing their existing technology environments.

This approach extends the company’s earlier work on digital freight booking and third-party technology integrations, including its connection with AI-native transportation management systems.

The latest platform is available globally to international air and ocean freight forwarders, according to Freightos.

The launch comes as freight forwarding companies increasingly explore automation to manage pricing complexity, carrier connectivity and customer requirements. By bringing AI-assisted quotation preparation together with established booking and market intelligence capabilities, Freightos is seeking to expand its role in the digital management of international freight transactions.

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Cite as: "Freightos introduces AI-native platform for freight forwarders", pelavox., 12 November 2026, https://pelavox.com/freightos-introduces-ai-native-platform-for-freight-forwarders/